Choose Better, Live Better with IChoose
At IChoose, we believe better living begins with better choices, choices that nourish your body, protect the planet, and support the next generation. As a 100% plant-based food company, we are on a mission to create clean-label products that merge health, sustainability, and transparency at every level.
Our Story
Founded in 2024 by two women, entrepreneurs, mothers, and wives, IChoose was born from a deeply personal need: to create safe, nourishing, plant-based foods for their families. With over 20 years of combined leadership experience in food manufacturing and distribution, our founders built IChoose to bridge heartfelt purpose with industry expertise. Today, we continue that mission by offering premium plant-based products for consumers worldwide.
Why IChoose?
🍄 Naturally Delicious
Our flagship Muskee Musky Shiitake Mushroom Jerky is made from USDA and EU-certified organic mushroom stems and gently dried using advanced technology to preserve flavor and nutrition.
💪 Functional & Nutritious
Our snacks support immunity, heart health, and digestion, packed with fiber, antioxidants, and essential nutrients from real ingredients.
🌿 Eco-Conscious Supply Chain
With full ownership of our certified production facility in Vietnam (FSSC 22000, HACCP, FDA-registered), we control every step from sourcing to packaging. All suppliers must meet GMP, environmental, and social responsibility (CSR) standards.
🌱 Low Waste, High Integrity
We minimize food waste by upcycling mushroom stems and use FSC-certified, globally recycled packaging materials to reduce environmental impact.
Our Vision
To become a global leader in sustainable, plant-based innovation, producing high-quality, eco-friendly products that inspire conscious consumption and support the health of both people and the planet.
Our Mission
To create delicious, health-forward meals and snacks that make plant-based living joyful, accessible, and impactful, regardless of dietary background.
Core Values
🟢 Green Ingredients
We source high-quality local materials and use eco-friendly, certified packaging from FSC and GRS-approved suppliers.
🔄 Sustainable Production
All processes follow strict food safety, traceability, and low-waste standards, from farm to table.
🌍 Green Consumption
We promote a zero-waste lifestyle that protects both personal health and the planet’s future.
Our Commitment
We are proud to support community causes, from sponsoring temples, churches, and youth talent programs to contributing to fundraising efforts in school districts and Black youth mentorship programs. Through every product and initiative, we strive to inspire greener choices, fuel healthier lives, and build a better world.
